✅ Day 14 – May 14 #WRITING GOALS:Email Copywriting (Sales / Promotional Emails)

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  • Focus: Email Copywriting (Sales / Promotional Emails)

  • Usage:
    Used in email marketing campaigns, newsletters, and customer outreach to:

    • Promote products, offers, or services directly to the inbox

    • Build trust, nurture relationships, or drive conversions

    • Use storytelling, personalization, and urgency to boost engagement

    • End with a compelling Call to Action (CTA) like “Shop Now,” “Download,” or “Book a Call”

🧱 Structure of a Promotional Email

  1. Subject Line (must be attention-grabbing)

    “Last Chance: 30% Off Ends Tonight!”

  2. Opening Hook / Personalization

    “Hi [Name], we noticed you’ve been eyeing something special…”

  3. Value Proposition or Offer

    “Get 30% off all organic skincare until midnight. Clean, cruelty-free, and glowing results guaranteed.”

  4. Social Proof / Feature Line

    “Over 10,000 happy customers swear by our Vitamin C Serum.”

  5. CTA (Button or Bold Line)

    “🛒 Grab the Deal Before It’s Gone!”

  6. Optional: Signature or Brand Note

    “– Team GlowNaturals”

✍️ Example: Sales Email (Promotional)

Subject: ✨ Your Glow-Up Starts Here – 30% Off Today Only!
Hi Priya,
Still searching for that perfect skincare? GlowNaturals has your back. Our bestselling Vitamin C Serum is now 30% off – but only for the next 12 hours!
Say goodbye to dull skin and hello to radiant confidence.
Join 10,000+ glowing customers and try it today.
👉 [Shop Now – Limited Time]
Love,
Team GlowNaturals 💛

🔥 Pro Tips:

  • Keep it conversational and personalized

  • Use short paragraphs and spacing

  • One CTA only – don’t confuse the reader

  • Highlight urgency or exclusivity (“today only,” “limited stock”)


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