✅ May 19 – Day 19 #WRITING GOALS: ✍️ Ghostwriting (Blogs / Articles / Books)

🎯 Focus: Writing content on behalf of someone else — your name doesn’t appear, but you're paid for your writing skill.

📌 Usage: Widely used in blogs, business books, speeches, LinkedIn posts, and autobiographies where busy clients or thought leaders hire writers to voice their ideas.


📌 What is Ghostwriting?

Ghostwriting means writing content that will be published under someone else’s name. The "ghost" (you) remains invisible. It demands that you:

  • Capture the client’s tone and voice

  • Write as if you are them

  • Research and organize their ideas clearly

  • Deliver polished, ready-to-publish work

It’s popular among entrepreneurs, CEOs, influencers, and coaches who have the ideas but not the time or skill to write well.


✅ Real-Time Ghostwriting Example

🔹 Client: Sarah Malik, a career coach on LinkedIn

🔹 Requested Piece: A motivational post to share her personal career story

🔹 Client Input:

“I started as a receptionist, worked nights to study HR, failed once, got a break in a startup, now I coach 200+ clients. Want a short post to inspire jobseekers.”


✍️ Ghostwritten LinkedIn Post (on behalf of Sarah Malik):

I started as a receptionist.

Most people didn’t take me seriously — I was the quiet one answering phones.
But every night, I stayed up studying HR, dreaming of a better future.

I failed my first certification exam. It crushed me.
But I took a breath… and tried again.

My break came from a startup founder who said,
“I don’t care where you started — show me what you can do.”

That’s when everything changed.

Today, I coach 200+ professionals to navigate career shifts, build confidence, and land better roles.

Don’t let where you start define where you finish.
Keep learning. Keep showing up. Keep believing in your next step.

— Sarah Malik 💼


✅ Usage & Application:

  • Social Media Ghostwriting: Posts for LinkedIn, X, Instagram

  • Content Ghostwriting: Blog articles, ebooks, Medium stories

  • Business Ghostwriting: Leadership pieces, client case studies, speeches

  • Book Ghostwriting: Autobiographies, memoirs, business guides


Ghostwriting is a high-paying freelance niche if you can master tone, storytelling, and confidentiality.


Ghostwriting is not just short-form posts like the LinkedIn example I gave. That’s only one type.

Here’s a clear breakdown of what ghostwriting can actually include:


Ghostwriting Types & Lengths

Format Typical Length Example Use Case
Social Media Post 100–300 words LinkedIn motivation posts, CEO tweets, influencer content
Blog Article 800–1500 words SEO blogs for a website under someone else's name
Newsletter 300–1000 words Weekly emails from a brand founder
eBook / Book 5,000–50,000+ words Business guides, how-tos, memoirs, self-help books
Speech / Talk 500–2000 words Graduation talks, TEDx scripts, political speeches
Email Campaigns 100–250 words/email Email series written for a coach, brand, or course creator
Scripts 300–1500+ words YouTube, reels, course modules, explainer videos

🔍 So What Do You Do as a Ghostwriter?

You don’t just write short things — you:

  • Interview clients to capture their voice & ideas

  • Research and fact-check the content for credibility

  • Write in their tone, not your own

  • Edit/revise based on their feedback

  • Keep it confidential — you’re invisible


✅ Long-Form Example: Ghostwritten Blog Intro

Client Brief:

“I want a blog post titled Why Introverts Make Great Leaders for my personal development site. I’m an executive coach but don’t know how to write it smoothly.”

Ghostwritten Opening Paragraph:

When we think of leaders, we often imagine bold voices, confident commands, and commanding presence. But what if some of the best leaders don’t fit that mold? What if the quietest person in the room is actually the one with the most thoughtful vision? As an executive coach, I’ve seen time and again how introverts lead with clarity, empathy, and deep focus. In this article, let’s unpack why the “quiet ones” might be your most powerful leaders yet.


In Short: Ghostwriting can be short or long, personal or corporate, and it’s used wherever someone needs words but doesn’t want to write them or publish them under your name.


Ghostwriting in Demand (Real-World, Popular Example)

Client Type: LinkedIn Thought Leader / Business Coach
Platform: LinkedIn
Purpose: Personal Branding (high-visibility posts weekly)
What the Client Wants: Thoughtful, experience-based posts in their voice to build authority, attract leads, and grow audience.


🧾 Client Prompt (Real Case):

“I’m a business coach for startup founders. I want a post about why ‘overworking’ doesn’t equal growth. It should be personal and real, but professional.”


✍️ Ghostwritten LinkedIn Post:

Busy ≠ Productive.

In 2017, I worked 80 hours a week building my startup.
I skipped sleep, ignored my health, missed family dinners — and thought I was doing the right thing.

But here’s the truth:
My team was burned out.
My ideas were rushed.
And I was slowly becoming a founder who hated Mondays.

Growth came after I paused.
After I delegated.
After I realized that rest is not the enemy of ambition.

Today, I coach founders who think “more hustle” will solve their problems.
It won’t.

Discipline, clarity, and recovery build better businesses.
Not just hours.

— [Coach Name]


💼 Where This is Used:

  • Posted under the client’s LinkedIn profile

  • Used to attract coaching clients

  • Builds authority, relatability, and trust

  • Shared, liked, and discussed widely (going viral = organic leads)


💸 What Makes It Popular & High-Income?

  • Simple but deep storytelling

  • Fits the LinkedIn tone — not too casual, not robotic

  • High demand from:

    • Coaches

    • CEOs

    • Entrepreneurs

    • Doctors

    • Creators/influencers

  • Freelancers earn $100–$500+ per post if they write regularly for a client


⚡ In Summary:

✅ This type of ghostwriting is in-demand
✅ Used for authority-building content
✅ Short, emotional, actionable
✅ Found on LinkedIn, Medium, newsletters
✅ Pays well and builds long-term clients



⚡ TEMPLATES FOR PRACTICE:

 Let's practice a high-demand ghostwriting piece that you could confidently use in a portfolio — or pitch to a client. Below are 3 ready-to-use templates for LinkedIn-style ghostwriting (which is in high demand). You can pick one to write today — or even use all 3 over time.


✅ Template 1 – “Failure to Growth” Story

🎯 Use this for coaches, founders, entrepreneurs

I failed. And I’m glad I did.

In [year], I [short description of failure].
I thought that would be the end.

But here’s what I learned:

  • [Lesson 1]

  • [Lesson 2]

  • [Lesson 3]

Failure didn’t break me. It built me.
And today, I help others avoid the same mistakes.

You don’t need to hit rock bottom to rise.
You just need to learn faster.

Usage: Post on LinkedIn, email intro, or blog opening
💰 Popular with: Business coaches, leadership mentors


✅ Template 2 – “Day in the Life” Authority Builder

🎯 Use this for productivity coaches, creators, CEOs

What my 5 AM morning really looks like:

It’s not meditation on a mountain.
It’s messy hair, cold water, and 15 minutes of doubt.

But I still show up.

  • I journal for 5 minutes

  • Read 10 pages of a good book

  • Map 1 thing I’ll do really well today

Most people think productivity is about doing more.
But it’s about doing less — with more presence.

You don’t need a perfect routine.
You just need a repeatable one.

Usage: LinkedIn post, Twitter thread, newsletter
💰 Popular with: Solopreneurs, productivity experts


✅ Template 3 – “Client Transformation” (If Writing for a Coach)

🎯 Use this for ghostwriting a coach’s success story

Before we started working together, my client [Name] was stuck.

She was overworked, overwhelmed, and unsure where to go next.
She had the talent. But not the clarity.

After 4 sessions:

  • She cut 10 hours/week of busywork

  • Launched a new offer

  • Landed her biggest client to date

Real transformation doesn’t come from hacks.
It comes from honest reflection and the right support.

Want similar results? DM me. I have 2 coaching slots open.

Usage: Coaching funnel, LinkedIn post, website testimonials
💰 Popular with: Life coaches, consultants, mentors


💡 Want to Try Now?

Pick any of the 3 above and fill it out with:

  • A fictional character

  • A real-life example

  • Or even your own personal story (to build your brand!)

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